Information, incentives, news, tips and discussion for affiliates of women's gift retailer pressies4princesses

January 30, 2009

Social media integrated into gift catalogue

Filed under: Uncategorized, about pressies4princesses, news — Tags: , , — admin @ 3:20 pm

At pressies4princesses, we’re playing catch-up on social media. We thought it about time pressies4princesses was dragged into the “Web 2.0″ world. As a start, we’ve added Facebook, MySpace, Stumbleupon, Delicious and TwitThis buttons to the store.

These buttons make posting our gifts to MySpace or Facebook easy. Likewise, the addition of the Stumbleupon “Stumble this” button.

For visitors with bookmarks stored on Delicious, adding one of our products comes at a click. Similarly, Twittering (or is that tweeting?) about is is now all too easy courtesy of “TwitThis”.

Click this button on the page to access the menu of individual services/ actions available

The magic 'Share It' /Social Media button

Here’s an example product details page from the store, which has the button on it: Example product page – check the button under the main image

We think this is a positive step for affiliates for three reasons:

1) It encourages bookmark and return behaviour (within the cookie period)

2) It makes pressies4princesses more sticky which encourages your visitors to return

3) being able to share/discuss encourages conversion

We anticipate this being the start of bigger things on the web 2.0 front.

January 27, 2009

New openness launched

Filed under: news — Tags: , , — admin @ 11:18 am

Friday 23rd Jan, we launched a whole new subdomain of pressies4princesses at info.pressies4princesses.co.uk. The aim is to inform anyone interested in our business, let them really get to know us AND communicate/ participate with us.
info.pressies4princesses.co.uk
info.pressies4princesses is built on a community-plumbing content management system, so it’s not just a another static website for us to “broadcast” from. Here, customers, commentators, the media – any visitor – can have their say.

Obviously, we will be filtering submissions to prevent link spamming and cutting out any profanities, but we won’t be censoring the commentary. Openness is key.

Why should gift affiliates care? Well, this site represents a major change in tact for us. Ever since we started trading 3 years ago, we’ve been pretending to be big and corporate. Now, we’re not pretending to be anything. We are giving customers the chance to get to know (and hopefully love) us for who we are. As the French say, “vive le difference”! That’s got to help conversion and repeats.

We’re anticipating that this new site will be more tightly integrated into the gift catalogue in the near future. Meanwhile, we busily filling the holes in the content.

Watch out for new developments in the store, as we figure out how to use the participatory angle in a really neat way to help conversion and repeats further.

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