It wasn’t that bouncy before, but our new simplified homepage is even less bouncy; over 10% less! More than that, it is funnelling more visitors toward telling us whom they are buying the gift for (from 1/3 to over 1/2), which helps us convert much more succesfully.

Besides the statistically-proven bounce improvement, we also noticed very strong sales over the weekend and so far this week, though it’s a little too early to attribute to this change.

On the back of this improvement we’re already making and planning further changes one click at a time in downstream pages. More on that later!

Steve