We have the utmost respect for Prezzybox.
Zak has done a fantastic job of establishing Prezzybox as affiliates’ gift retailer of choice. He’s virtually a legend in the industry. Prezzybox and Zak are mentioned in the affiliate marketing community too frequently not to become just a little irritating for us!
In affiliate marketing, Prezzybox have a 5 year head start on us. We’re the upstarts. Indeed, pressies4princesses used to be a Prezzybox affiliate. We probably still have some links up somewhere!
Yep, unfortunately for us, Prezzybox is virtually synonymous with “gift” affiliate programmes. It seems the default.
But, while I as bigger fan of “the Box” as the next man (I have shopped there!), our businesses are very, very different. Yes, I hear you groan: they’ve got a successful affiliate programme!
Unfavourable comparisons aside, what I am trying to tell you is how different our product ranges and demographic really are. Literally chalk and cheese. Consider this: last Christmas a handbag featured in our top 15 gifts!
The first thing to note is that pressies4princesses only sells gifts for women. And, all our gifts are picked by women for women (men just don’t understand women, apparently?!). This has the effect of making us incredibly popular with young women buying for female friends, mum, big sister, gran, mother-in-law, aunts, cousins – you name it, the list goes on.
That’s a big deal. Once hitched, most blokes buy for one person: their significant other and generally four times a year (birthday, anniversary, Valentines, Christmas). It’s the fairer sex who buy for everyone else – including HIS mum!
Men spend more per basket, less frequently. Women spend less per basket, but more often. Pressies4princess success is in catering for both; our split is about 60:40 female to male (remember the girls order more often!).
Our range reflects our male and female appeal. Remember the best-selling handbag? Right now, another is rapidly rising up our best-sellers list!
And, it’s not just handbags. Luxurious alpaca wraps and accessories, exclusive handmade jewellery and an enormous bath and body selection all power our growth.
That’s why pressies4princesses is a great complement to Prezzybox, not an alternative. Promoting us alongside them is only going to help increase your conversions. You’ll be covering more of the bases.
OK, so that’s what we think. But, what do you think? Is there something you dislike about pressies4princesses or our affiliate programme? What’s stopping you promoting us? Any feedback or demands greatly received! I hope to hear from you….
Steve
