For affiliates, it’s also a great opportunity to link to something interesting and lodge plenty of speculative 60 day cookies. That’ll just about take you into the Christmas buying period.

How many participants will convert? Who knows?! But, clickthrough is probably going to be way higher than a boring old 1% banner. This is a numbers opportunity.

And, because pressies4princesses draws in thousands of visitors a day through search, conversions may be higher than you might think. With so many relevant first search page spots for gift related terms, who’s to say some of you referrals won’t stumble back in and buy somewhere familiar?

Admittedly it’s a curve ball, but when the rest of your affiliate links are all sell, sell, sell, something different might just be the antedote your visitors need!

We’ve upped the standard commission rate to 15% for August and September. Why? Because our affiliate programme is new (though the business is three years old). And so we don’t have any published stats. That makes investing time in promoting pressies’ more risky. Higher risk deserves a higher reward. Affiliates who take the leap of faith will earn large rewards.

We’re intending on going further. Adding some extra bonuses and cash rewards for affiliates who get behind the programme and deliver sales. Look out for announcements throughout July and August.

One thing I should clear up: although the affiliate programme’s new, pressies4princesses.co.uk isn’t new. We’ve been trading for over 3 years and have grown fast. During that time we’ve invested heavily in the website and our own solutions to conversion. The site converts. Send some traffic our way and discover just how well for yourself.

ps: We never stop improving. Last week, we launched a redesigned home page and saw immediate improvements in sales. This week, we tweaked it further and relaunched again today.

The old home page:

The very latest pressies4princesses home page

Pressies4princess is one of the most innovative online retailers of gifts for women (yes, we would say that – but it’s true). We have three years successful (and profitable) trading with triple digit annual growth. Our website is all our own (no out-of-the-box solution) and converts very strongly on loose search traffic. We’ve spent the last three years, 3 designs and a couple of hundred thousand pounds constantly improving that. Imagine what we could do with your targeted referrals!

Over the course of the week will be adding a full suite of banners covering the most exciting gift sections. We will also be announcing our lucrative launch incentive for new affiliates. Because, we know that switching to new programmes sometimes needs a little extra incentive. How? Because we started out as affiliates in 2001.

We hope one day to welcome you to the programme. In the meantime, check back soon for details of those extra financial rewards for early affiliates.