After months of affiliate marketing playing second (or third) fiddle to our other promotional activities, we have acted to end the neglect. Today, pressies4princesses signed with award-winning Existem Affiliate Management. They will be taking over the day-to-day management and development of our affiliate programme. Mark Russell and his team will no doubt inject some much needed energy and expertise. While we will be offering our full support, guided by Existem’s obvious experience. Exciting times ahead!

Meanwhile, let’s not forget what’s been proven over the last 8 months: pressies4princesses sells!

Our strong Paid On Results stats…

• Conversion: 9.31%
• Average £: 2.71

That conversion rate is 2nd only to Wicked Uncle in Gadgets and Gifts on the Paid On Results network.

Affiliates are doubtlessly concerned that clicks convert to sales. Otherwise what’s the point? As a search driven business, that’s always been our primary concern too. That seems to show in the figures.

But, improving conversion is an endless web. And, we are not complacent. This year we aim to add 50% more gifts (more choice inevitably means more sales). And, during Spring we are launching a whole new way to shop online for gifts (instead of trudging through online catalogues). There will also be some general house-keeping and subtle page format tweaks off the back of user testing.

All good news for affiliates. And, with Existem at the helm we hope the programme will be moving ahead fast too. If you have any suggestions or questions for pressies4princesses or specifically the affiliate programme, please don’t hesitate to drop a comment.

Get pressies’ affiliate programme news direct from Existem AM