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	<title>pressies4affiliates gift affiliate programme &#187; catalogue</title>
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	<link>http://www.pressies4affiliates.co.uk</link>
	<description>Home of the affiliate programme for women's gift retailer pressies4princesses</description>
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		<title>Social media integrated into gift catalogue</title>
		<link>http://www.pressies4affiliates.co.uk/2009/01/21-social-media-gift-catalogue/</link>
		<comments>http://www.pressies4affiliates.co.uk/2009/01/21-social-media-gift-catalogue/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 14:20:15 +0000</pubDate>
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				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[about pressies4princesses]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[catalogue]]></category>
		<category><![CDATA[gifts]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[Pressies4princesses has been dragged into the "Web 2.0" world. We've added Facebook, MySpace, Stumbleupon, Delicious and TwitThis buttons to the store. We think this is a positive step for affiliates.]]></description>
			<content:encoded><![CDATA[<p>At pressies4princesses, we&#8217;re playing catch-up on social media. We thought it about time pressies4princesses was dragged into the &#8220;Web 2.0&#8243; world. As a start, we&#8217;ve added Facebook, MySpace, Stumbleupon, Delicious and TwitThis buttons to the store.</p>
<p>These buttons make posting our gifts to MySpace or Facebook easy. Likewise, the addition of the Stumbleupon &#8220;Stumble this&#8221; button. </p>
<p>For visitors with bookmarks stored on Delicious, adding one of our products comes at a click. Similarly, Twittering (or is that tweeting?) about is is now all too easy courtesy of &#8220;TwitThis&#8221;.</p>
<p>Click this button on the page to access the menu of individual services/ actions available</p>
<p><img src="http://www.pressies4princesses.co.uk/img/bookmarking/share-180-v4.gif" alt="The magic 'Share It' &#47;Social Media button "/></p>
<p>Here&#8217;s an example product details page from the store, which has the button on it: <a href="http://www.pressies4princesses.co.uk/hand-made-jewellery/silver-leaf-pendant.shtml" title="example product page - check the button under the main image">Example product page &#8211; check the button under the main image</a></p>
<p>We think this is a positive step for affiliates for three reasons:</p>
<p>1) It encourages bookmark and return behaviour (within the cookie period)</p>
<p>2) It makes pressies4princesses more sticky which encourages your visitors to return</p>
<p>3) being able to share/discuss encourages conversion</p>
<p>We anticipate this being the start of bigger things on the web 2.0 front.</p>
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