Pressies4princesses has a new homepage today, as part of a host of conversion improvement changes we are testing. We are rolling tests through every level of the store. Each time we are trying to beat the old design/ layout on bounce, engagement and conversion metrics. And, each new design is going through subsequent modifications, which will become more subtle as we hone winning changes.

Have a look yourself at the new homepage and feel free to comment here. If you don’t know/ remember what the old homepage looks like, it’s here: old home page.

The old homepage was a recent modest redesign itself. The best-selling products box was added to replace a range advert and offers column. These changes ever-so slightly increased bounce (which was very low) and had no discernible impact upon engagement or conversion. Hence the more fundamental rethink.

Our intention with totally new design is to improve engagement. We never had a problem with bounce rate on the homepage. But a visitor clicking something (anything!) on the page (in confusion, desperation or otherwise) has little value. It doesn’t mean they “buy in” and we don’t know anymore about them as a result. Here we are trying to channel them into revealling more about there gift search and as a result we will be able to better segment the products and messages to them. That’s the concept, anyway!

It goes without saying that affiliates will reap the benefits of our return to obsessive self-improvement.

Thanks,

Steve