We’re currently running a post-purchase survey on the store. It’s telling us that our buyers are mainly female, aged 22-40 years, buying a gift for a female friend, also aged 22-40 years.
Now, women are understably more confident in buying fashion items as gifts. So, on the back of this survey, we’ve increased the already popular handbag range on the store. We’ve added 7 new affordable fashion bags for summer.
The new bags were uploaded 5:30pm Friday – a very quiet sales period for obvious reasons. But, despite the low volume of sales, within an hour the new range had already bagged (ho ho!) its first sale. That’s fast!
The first bag to sell: Clarice art nouveau shoulder bag, £18.99
We’ve known for a while that we have a strong appeal to young female buyers and that this is where our volume base is. If you’ve got us pigeon wholed as “this is where blokes can buy their girlfriend a gift”, it’s time to think again. You could be missing out on the much bigger opportunity!
Find the new summer handbag range here